Projects
arrow_upward_altArt Handler Collective
The Art Handler Collective wanted a simple and efficient website to advertise their services and create an online presence outside of social media. They expressed a need for custom forms with email forwarding and a way to tie in a custom built scheduling app they've been developing internally. Their priority was a lightweight site that gave clients the information they needed to properly describe and spec their projects for quotes and approval.
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Primeaux Knives
Primeaux Knives was interested in reworking its e-commerce page to improve performance, customer traffic, and user experience. Together, we built a flexible and versatile platform for sharing their high-craft tools with a wide user base. Their business model relies on heavy product turnover month-to-month, which places high demand on frequently changing website assets to reflect new products.
I acted as engineer, creative director, and copywriter throughout the duration of the site revamp. We established a repeatable methodology for producing, cataloging, and organizing assets and copy for monthly 'drops,' while also creating bonus content and value via social media and email marketing. We found unique ways to utilize existing documentation and promotional materials to build a well-rounded brand identity that reflected Primeaux's southern roots and tech and engineering savviness.
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Viola Yesiltac's Portfolio
Viola Yesiltac had an existing portfolio that wasn't working the way she needed it to. She utilizes her website to connect with galleries, institutions, curators, and collectors. The old website was slow and disorganized, and made sharing new work difficult.
I revamped and optimized menus, galleries, file sizes and image compression, layout, documents, and removed unnecessary apps and features. I also performed a site-wide re-captioning of all artworks to MLA standards for artwork documentation.
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